The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Gustman Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Love Promise Stories from Gustman Subaru
Subaru and Gustman Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Subaru Shares the Love with FVHA - Anna W
To our friends at Gustman Subaru- Thank you! You went above and beyond for the pets at the Fox Valley Humane Association and donated a bountiful gift of dog food, treats, toys, and a generous financial contribution as well! We have been able to serve more than 5,500 animals this year, and with your help we will be able to serve many more in 2026. Milo (who joined us on our visit to see you) came to us severely matted, malnourished, and in pain. We were able to shave away the matted fur, and after 3 weeks of proper nutrition and love he transformed into a very loving and happy dog. Your help means more animals like Milo can receive the life-saving medical care they need to transform their lives from suffering to thriving. We are truly grateful to have you as a long-time supporter of the Fox Valley Humane Association. Gustman Subaru has been a donor for the last 10 years, and we could not be happier to have you standing with us as we move into the new year. Thank you!
Harbor House-Share the Love Thanks - Valerie W
Dear Gustman Subaru, Thank you for your generous gift of $14,774.20 to Harbor House on 6/24/2025. Your support helps us in our mission to empower communities to be free from domestic abuse through safety, knowledge and engagement. On behalf of our clients and community, I thank you for supporting Harbor House. I would also like to take this opportunity to introduce myself, as Harbor House's new Development Manager. I look forward to collaborating with community partners like you, in expanding Harbor House's capacity to serve those in our area affected by domestic and sexual abuse. Please feel free to contact me directly at 920.955.9114 or valerie.webster @harborhousewi.org to learn more about upcoming events and/or meet in person! October is Domestic Violence Awareness Month. 2025's theme is With Survivors, Always I Con Sobrevivientes, Siempre. For more than 40 years, Harbor House has been committed to providing safety in shelter, support to individuals in crisis, and solidarity through ongoing support and connectedness. To raise awareness for Domestic Violence Awareness Month, Harbor House will have Purple Porch Kits (which include string lights and a yard sign) available throughout the month of October for $20 at (720 W Fifth Street). We will also have purple light bulbs for sale alone for $10/bulb. Please visit our website, www.HarborHouseWI.org for more information. With Gratitude, Valerie Webster Development & Grants Manager Harbor House Domestic & Sexual Violence Center Tracy Plamann CEO/Executive Director Harbor House Domestic & Sexual Violence Center
Santa Cycle Thank You - Chris R
Hi Jeff and the Gustman Subaru Team, I just wanted to thank you and Gustman for your support of the Santa Cycle to benefit Children's Wisconsin. Despite Mother Nature's best efforts (-4 and wind chills -20!!) we had a record year!!! I have attached a thank you card and save the date for 2026, we hope you will be able to support us for year 10!! Happy Holidays my friends! Chris Roth WBAY-TV News Anchor
Community Clothes Closet - Lisa J
Dear Jeff and the Team at Gustman Subaru, Every piece of clothing tells a story. Some are stories of new beginnings like the you woman who zips up a warm jacket before heading to her first job interview. Others are stories of resilience like the father who's braving another Wisconsin winter after months of uncertainty, preparing for the cold. At Community Clothes Closet, we see it everyday: A simple piece of clothing becomes a symbol of courage. This year, nearly 12,000 neighbors walked through our doors. Half of them were children. Each person came seeking not just clothing, but comfort, confidence and care. At a recent Traveling Closet event in Oshkosh, a 6-year-old child's face lit up with pure joy upon finding a pair of warm winter gloves. The bustling room was filled with families browsing racks of clothing, but this small moment stood out. The child eagerly slipped on the gloves, held them up with a smile, and exclaimed, "I LOVE these gloves, now my hands won't be cold anymore!" For this child, it wasn't just about the gloves; it was about comfort, security, and the feeling of being cared for. Moments like these remind us how small gestures can make a lasting difference in someone's life. That's what your generosity creates. Your support transforms clothing into courage. It helps parents face another season, children walk proudly into school, and families in crisis rediscover their dignity. As temperatures drop, our racks empty faster than ever. Will you help to ensure every person who walks through our doors - in Menasha or at our Traveling Closet events in Oshkosh, Berlin, Waupaca, Chilton, and Clintonville - finds the perfect fit for warmth and courage this winter? Courage comes in all sizes and your gift helps us provide the perfect fit. Thank you for wrapping our community in care, one piece of clothing at a time. With gratitude, Lisa Jones, Executive Director P.S. Thank you for your continued support and generosity! The 500 pairs of shoes you donated this year were a real "lift" for the children that received them!
Gustman Subaru Delivers Blankets and Compassion - Brenda K
Jeff Hoppa of Gustman Subaru rolled up to ThedaCare Regional Cancer Center on June 27th in a vehicle packed with love for local blood cancer patients. In this tenth year of the partnership between Subaru of America and The Leukemia & Lymphoma Society (LLS), Gustman Subaru stayed true to their focus of being a positive force in the communities in which they live and work. Once again, Gustman Subaru delivered 80 warm, beautiful blankets and messages of encouragement for the patients of ThedaCare Regional Cancer Center. These messages written by Subaru showroom guests coupled with the soft blankets provide a symbol of the warmth shared by their community in their battle with blood cancer. ThedaCare staff shared that the blankets are always loved by the patients and would likely all be gone by that afternoon! LLS Executive Director, Kortney Hamm, shares, “Our partnership with Subaru continues to provide hope, community, comfort, and support to cancer patients in our communities. We couldn’t be more grateful for the continued engagement from our local hospital partnerships and the Subaru teams in showing how we can rally for patients that we serve.”
Gustman Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Appleton, this is a harsh reality. Helping others strengthens communities, which is why Gustman Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Gustman Subaru have helped nearly 900,000 children and adults in urgent need. On 01/23/2025, Gustman Subaru donated 252 coats & 252 shoes/socks to Community Clothes Closet - Menasha, WI. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Gustman Subaru Truly does Share the Love! - Cindy F
Greetings, Jeff and the Gustman Team! On behalf of the Neenah Animal Shelter (NAS), please accept our sincere gratitude for selecting NAS as one of the hometown charities you chose to support during the 2024 Share the Love campaign. The $3,855 raised will go directly toward the care of animals needing temporary shelter. In 2024 we served a record-breaking 852 animals. We can’t do this important work of saving animals and serving community without caring people like you. Your commitment to the Subaru Love Promise is exemplary! Thank you, thank you, thank you! With gratitude, Cindy Flauger, Executive Director, Neenah Animal Shelter. PS - Todd, pauses from playtime to express his appreciation, too!
Gustman Subaru Partners with Pillars in Appleton during the Subaru Share the Love Event - Lisa S
Dear Jeff and the Gustman Team, Thank you for your recent gift of $12,000.00 to Pillars. Through your gift, you are helping to provide shelter, support, and solutions to address homelessness and housing instability in our community. Marty* first came to Pillars' shelter in Feb 2023. Although she worked hard to find employment, she was not successful. Later that year, Marty was diagnosed with breast cancer. While working with a Pillars case manager, Marty maintained a positive attitude, was approved for SSI, and continued looking for employment. Marty recently moved into a new Pillars Single Room Occupancy home and found employment. Through her own strength and the collaboration of several Pillars programs, Marty now has employment, ongoing support, and a home to call her own. The journey from homelessness to coming home is rarely linear and the road can be bumpy, but no matter where our clients are on this journey, you have been there for them. Your support means the world to someone who is facing homelessness! Thank you for being part of the Pillars team! We are better together, and collectively we can find innovative, effective solutions so experiences of homelessness are rare and brief and everyone has a place to call home. Yours in partnership, Lisa Strandberg Executive Director Pillars *Client's name has been changed to protect their privacy.
Gustman Subaru Surprises Local Teachers with $5,000 Donation at Badger Elementary School in Appleton - Emily C
Greetings Jeff and the Whole Gustman Team, Badger Elementary would like to extend a huge thanks for the very generous donation as part of AdoptAClassroom.org. Our staff, students and our whole Badger community feel so very grateful of your dedication and support of our teachers and students here at Badger. Badger Elementary School is a very special place with an amazing student and family population. It feels amazing to know that our partners in the community recognize our student community and want to contribute. Thanks again! Grateful, Emily Clark, Principal Badger Elementary School Appleton, WI
Gustman Subaru Supports the Waupaca Fine Arts Festival - Jeffrey H
Dear Gustman Subaru, The Waupaca Fine Arts Festival would like to extend our appreciation for your generous contribution and support of the arts in our Waupaca area. Your thoughtful contribution keeps the Fine Arts in Waupaca vibrant and alive. Visit our new website to learn of upcoming events and see a photographic history of Waupaca Fine Arts Festival events! www.fineartsfestival.org Carole A. Johnson, Treasurer Waupaca Fine Arts Festival, Inc
