What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Gustman Subaru

Gustman delivers LOVE & HOPE to cancer patients!  –  Naomi G

Gustman delivers LOVE & HOPE to cancer patients!

The Leukemia & Lymphoma Society is honored to partner for a second time with Gustman Subaru for the month of June to bring hope and warmth to local cancer patient at Fox Valley Hematology & Oncology (FVHO). Jeff Hoppa from Gustman along with FVHO staff walked around to deliver the co-branded (LLS & Subaru) blankets to patients receiving treatment on Thursday, July 13th. Paul, cancer patient (also volunteer for FVHO) and recipient of the blanket appreciate the gesture saying "it's nice that others are thinking about us. There's no cure for my type of cancer, I'm able to manage it by this medicine you see here (pointing to the IV) but I do my best to stay positive and I volunteer here at the hospital at least once a week. I know the other patients will be just as grateful as I am for this gift". Gustman Subaru went above and beyond to not only bring awareness to blood cancers but supported with an additional fundraising effort. AND for the second year in a row! For every test drive and car sold in the month of June, Gustman made a donation to LLS. This resulted in a total over $3,000 raised for blood cancer patients! Thank you Subaru for encouraging love and giving back to the community. We can all use a little more love!

Gustman Subaru Loves to Care  –  Naomi G

Gustman Subaru Loves to Care

When Gustman Subaru agreed to partner with LLS for the month of June, they wasted no time sharing the news with their customers. The dealership created a video and promoted their partnership with LLS and the local blood center. For every test drive Gustman donated $5 to LLS and for every purchased car, $100 was donated to LLS. With enthusiasm, Jeff Hoppa shared the "Where Love Meets Hope" initiative with his customer, Mrs. Surprise. Mrs. Surprise shared with Jeff that she was a blood cancer survivor and she was treated at Fox Valley Hematology & Oncology and would love to see them receive the blankets. Gustman Subaru truly went above and beyond during the month of June to show the community that they care. The campaign concluded with the blanket delivery at Fox Valley Hematology & Oncology including Mrs. Surprise (in red, a blood cancer survivor), Mrs. Kathy Goggins (the wife of Dr. Goggins, Mrs. Surprise's oncology doctor) and Jeff Hoppa (Gustman Subaru). At the conclusion of the blanket delivery, Jeff presented LLS with a check for $3,195! the funds raised through this campaign will support the mission of LLS. Thank you for the opportunity to share this wonderful act of kindness with Subaru Corporate. We're grateful for this partnership and the "giving roots" of Subaru!